You're spending money on Google Ads but not getting results. Phone isn't ringing. Forms aren't filling. The dashboard shows activity, but your business doesn't feel it. This situation is frustratingly common. Let's diagnose what might be wrong and how to fix it. Common Reasons Google Ads Aren't Working Underperforming campaigns typically suffer from one or more of these issues: Problem 1: Wrong Keywords The most frequent cause of Google Ads failure is targeting the wrong sear