Philosophy
My Approach to Google Ads
Google Ads is a marathon, not a sprint.
Rushing the process almost always leads to regret later. The learning phase matters just as much as the money-making phase.
In a world increasingly driven by AI, quality inputs are non-negotiable. Bad data in leads to bad results out.
Strong tracking is essential. Always.
I don't set up campaigns and disappear. I explain what's happening, why decisions are being made, and how your money is working for you.
Why Most Ads Fail
Why Most Google Ads Fail
Most businesses who've tried Google Ads tell me the same story: it felt expensive, confusing, or flat-out ineffective.
Usually, one of three things went wrong:
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Automated settings ran unchecked: Google's defaults optimize for Google's revenue, not yours.
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No one explained what was happening: Reports were confusing. Decisions were opaque.
The foundation was skipped: Tracking wasn't set up properly. Scaling happened too fast.
I fix all of that. And I make sure you understand what's working and why.
The Foundation
Before Monthly Management: The Foundation
Most Google Ads campaigns fail because they skip the setup. They jump straight into spending money without the foundation to make that money work.
I don't do that.
Before any monthly management begins, we build the infrastructure that makes everything else possible. This is a one-time investment that you keep, even if you decide to manage ads yourself later.
The Foundation Setup: $500 one-time
CAMPAIGN BUILD
$500
What's Included
Campaign structure, keyword research, and initial ad copy. You keep everything we build.
Landing Page
Included
What's Included
One conversion-focused landing page: custom design, conversion copywriting, mobile-optimized.
CONVERSION TRACKING
Included
What's Included
Call and form tracking wired in before a dollar of ad spend runs, so you know what is working.
What Happens After Setup
You'll have real data. You'll know if Google Ads works for your business. Then you can decide:
Continue with monthly management (starting at $350/month)
Take over management yourself with a foundation that's built right
Pause and revisit later. Everything we built is yours to keep
What's Included
Every Google Ads Engagement Includes
Full conversion tracking setup: included
Keyword research and competitor analysis
Ad copywriting and creative direction
Monthly performance reporting you actually understand
No long-term contracts. Cancel anytime.
PLANS
Plans & Pricing
FLAT FEE
$350
Per Month
Recommended ad spend:
One platform • Recommended ad spend $600+/mo
Weekly optimization • Monthly reporting
Best for:
Established service businesses that want one platform managed well at a predictable flat fee.
You Get:
A properly built campaign with tracking and reporting you understand. The $500 one-time setup includes one landing page.
Growth
$1,000
Per Month
Recommended ad spend:
Multiple campaigns • Recommended ad spend $1,500+/mo
Weekly check-ins • Bi-weekly strategy calls
Best for:
Businesses that want strategy, landing pages, and tracking handled, not just the ads.
You Get:
Bi-weekly check-ins, GA4 tracking, and landing pages included. Poppy owns the growth plan with you.
Minimum Budget
What's the Minimum Budget?
For most businesses, I recommend a minimum of $600/month in ad spend.
This isn't arbitrary. It's about collecting enough data to make intelligent decisions. Below this threshold, you're essentially guessing, and guessing gets expensive.
