What Poppy commits to, and what Poppy does not
Marketing help can be difficult to evaluate before you buy it, and even harder to evaluate afterward. This page exists so you can see how Poppy works and what you can hold us to.
It describes how we work. It is not a statement of values and it is not a promise about results.
What we do not commit to
We do not guarantee business outcomes. Not leads, not rankings, not revenue, not a position in any search result and not a mention in any AI assistant's answer.
We do not guarantee that every decision will turn out to be the right one. What we commit to is the process by which decisions get made, measured and corrected when they are wrong.
We do not control Google, Meta, AI assistants or other third-party platforms. We do not promise what they will show, charge or change.
What we commit to
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We explain the work we are doing and the reasoning behind material decisions.
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What is included and what is excluded is written down before work starts.
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If work falls outside the agreed scope, we describe it and get written approval before it begins. If it changes the price, we confirm that in writing first.
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We identify the material inputs and decisions we need from you, and we tell you when a dependency materially affects the schedule.
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We do not commit to implementation dates until the material access, inputs and unknowns needed to plan the work are understood.
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Where a platform supports delegated access, we use delegated access rather than asking you to share credentials.
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Review before an engagement is read-only. During an engagement, we do not make changes outside the agreed scope without raising them first.
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Where an engagement includes measurement or reporting, we distinguish what is measured, what is inferred, and what is unknown.
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Before you buy, we tell you what you own or control, what Poppy operates, what depends on a third-party platform or licence, and what happens to each part if we stop working together.
On ownership and control
Where the platform and engagement structure support it, we normally structure business accounts so your business has primary ownership or control. That commonly includes your domain and registrar, your DNS, your Google Business Profile, your Google Ads account, your Analytics and Search Console properties, and your Meta business assets and ad accounts.
Some services run on infrastructure Poppy owns or operates, or on licensed systems. Managed telephony, automation infrastructure and hosted technical services are examples. Where that is the case, we tell you before you buy, and the proposal states what happens to that component if the engagement ends.
We do not claim that every component is transferable. Some are not, because the platform, the licence or the service architecture does not allow it. What we commit to is telling you which is which before you spend money, rather than afterward.
How to hold us to this
Each commitment above has something you can check.
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Were material decisions explained?
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Does the written scope say what is included and excluded?
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Was out-of-scope work approved in writing before it began, and was any price change approved?
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Were material client dependencies identified, and were schedule impacts communicated?
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Was the implementation timeline based on the access and inputs the plan actually required?
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Where delegated access was available, was it used instead of credential sharing?
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Were changes kept within agreed scope unless something different was raised first?
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Where reporting was included, were measured, inferred and unknown information distinguished?
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Before purchase, was it clear what the client controlled, what Poppy operated, and what would happen if the relationship ended?
If the answer to any of these is not what it should be, say so. That is the point of writing them down.
Owner: Ricardo Gattas-Moras, Founder. Last reviewed: August 22, 2026. Changes to this page are dated and visible.