The Short Version

I respect your privacy. I collect only what's necessary to serve you, I don't sell your information, and I'm transparent about how your data is used—including how we use Google Ads and remarketing to reach potential clients. If you have questions, just ask.

Who We Are

Poppy Marketing & Consulting is a marketing consultancy based in Katy, Texas, serving businesses across Greater Houston and the United States. This privacy policy explains how we collect, use, and protect your information when you visit our website, communicate with us, or work with us.

Contact Information:

Poppy Marketing & Consulting

Katy, TX

Phone: 941-777-4933

Email: hello@poppymarketingandconsulting.com

Information We Collect

Information You Provide Directly

When you book a strategy session, fill out a contact form, opt in to text messages, or engage our services, we may collect:

• Your name and business name

• Email address and phone number

• Information about your business, goals, and marketing needs

• Payment information (processed securely through third-party providers)

• Communication preferences (including SMS opt-in status)

• Any other information you choose to share with us

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Browser type and device information

• IP address and general location (city/region level)

• Pages visited and time spent on site

• How you found us (search engine, referral, direct, paid ads)

• Actions taken on our site (form submissions, button clicks, page scrolls)

This information is collected through cookies, pixels, and similar technologies to help us understand how visitors use our site, improve your experience, and deliver relevant advertising.

Information Collected Through Advertising Platforms

When you interact with our ads on Google or other platforms, additional information may be collected:

• Ad clicks and impressions

• Conversion actions (such as booking a strategy session)

• Device and browser identifiers

• Audience segment data (based on your browsing behavior)

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule strategy sessions

• Provide the services you've requested (website design, Google Ads management, AI implementation)

• Send project updates and relevant communications

• Send text messages if you've opted in to SMS communications

• Measure the effectiveness of our advertising campaigns

• Show you relevant ads on Google and other platforms (remarketing)

• Improve our website and services

• Comply with legal obligations

We do not:

• Sell your personal information to third parties

• Share your information with other companies for their marketing purposes

• Use your data in ways unrelated to the services you've requested

• Send text messages without your explicit consent

 

Google Ads and Remarketing

What This Means

We use Google Ads to reach potential clients who may be interested in our services. This includes:

• Search Ads: Ads that appear when you search for relevant terms on Google

• Display Ads: Visual ads that appear on websites across the Google Display Network

• Remarketing Ads: Ads shown to people who have previously visited our website

How Remarketing Works

When you visit our website, Google may place a cookie on your browser. This cookie allows us to show you relevant ads as you browse other websites or use Google services. For example, if you visited our website design page but didn't book a strategy session, you may see an ad reminding you about our services later.

Information Collected by Google

Google Ads may collect:

• Pages you visited on our website

• Actions you took (or didn't take)

• Your general interests and demographics (as determined by Google)

• Device identifiers and browser information

This information is used to create audience segments and deliver relevant advertising. We do not have access to your personal identity through Google Ads—only aggregated, anonymized data about ad performance.

Google Ads Data Usage

We use Google Ads data to:

• Measure which ads drive strategy session bookings

• Understand which services potential clients are most interested in

• Optimize our ad spend for better results

• Create "lookalike" audiences to reach similar potential clients

Your Choices for Google Ads

You can control how Google uses your information for advertising:

• Google Ad Settings: Visit adssettings.google.com to manage your ad preferences and opt out of personalized ads

• Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout

• NAI Opt-Out: Visit optout.networkadvertising.org to opt out of targeted advertising from participating companies

• DAA Opt-Out: Visit optout.aboutads.info for additional options

For more information about how Google uses data, see Google's Privacy Policy at policies.google.com/privacy.

Conversion Tracking

What We Track

We use conversion tracking to understand when our advertising leads to meaningful actions. This may include tracking when you:

• Book a strategy session after clicking an ad

• Fill out a contact form

• Call our phone number from an ad

• Visit key pages on our website

How It Works

When you complete a conversion action, a cookie or pixel records that the action occurred. This allows us to measure ad effectiveness without identifying you personally. We see aggregated data like "15 people booked strategy sessions from this campaign" rather than individual identities.

Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our campaigns. This may include:

• Website conversions: Form submissions, button clicks, page visits

• Phone call conversions: Calls made from ads or our website

• Import conversions: Offline conversions (like closed deals) imported back to Google Ads

 

SMS/Text Messaging Terms

Consent and Opt-In

By providing your phone number and opting in to receive text messages from Poppy Marketing & Consulting, you consent to receive SMS communications including:

• Appointment reminders and confirmations

• Project updates and status notifications

• Responses to your inquiries

• Occasional marketing messages about services and resources (only if you've opted in to marketing texts)

Message Frequency

Message frequency varies based on your engagement with our services. Typically, you may receive 1-5 messages per month, depending on active projects and your communication preferences.

Message and Data Rates

Message and data rates may apply. Text messaging rates are determined by your mobile carrier and your service plan. Poppy Marketing & Consulting is not responsible for any charges incurred from receiving text messages.

How to Opt Out

You can opt out of text messages at any time by:

• Replying STOP to any text message from us

• Emailing hello@poppymarketingandconsulting.com with your opt-out request

• Calling 941-777-4933

After opting out, you will receive a confirmation message and no further texts will be sent unless you opt in again. Opting out of SMS does not affect other communications (email, phone calls) unless you request that separately.

How to Get Help

Reply HELP to any text message for assistance, or contact us directly at 941-777-4933 or hello@poppymarketingandconsulting.com.

Supported Carriers

Text messaging is supported on most major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others. Carrier support may vary.

No Mobile Information Sharing

We do not share your mobile phone number or any information collected through SMS opt-in with third parties for their marketing purposes. Your phone number will only be used by Poppy Marketing & Consulting for the purposes described in this policy.

Services-Specific Data Practices

Website Design Services

When we build your website, we may need access to your business information, branding assets, content, and photography. This information is used solely for your project and is not shared with other clients or third parties.

Google Ads Management (Client Services)

When managing your Google Ads campaigns, we access your Google Ads account data including campaign performance, keywords, and conversion tracking. You own your Google Ads account—we manage it on your behalf. If our engagement ends, you retain full access and ownership of all campaign data and history.

AI Training & Implementation

AI implementation may involve access to your business workflows, documents, and communication systems. We access only what's necessary to set up your automations. We do not store or retain your business data beyond what's needed for the project.

 

Cookies and Tracking Technologies