Poppy Marketing and Consulting

AI communications training and workflow automation for Verizon's corporate channel communications teams. Full study coming soon!

Claude, the AI from Anthropic, is making a bigger move into healthcare. And this one's worth paying attention to. The company just announced Claude for Healthcare, a set of tools built for doctors, hospitals, researchers, and even people managing their own health. There's also an expanded version of Claude for Life Sciences aimed at speeding up drug research and clinical trials. The goal here is practical: cut down the paperwork and administrative delays that slow everything down. Faster...

Client PAWScripts Veterinary software company serving practices across the animal health industry The Challenge PAWScripts needed a website that could clearly explain a complex product while supporting long-term growth. The existing site lacked structure and made it difficult for visitors to quickly understand what the platform did, who it was for, and why it mattered. The team needed more than a visual refresh, they needed a site that could function as a strategic asset as the business...