Welcome to Poppy's Library
Stop paying for expensive marketing courses or struggling alone with DIY website builders. Poppy's Library is your free, step-by-step digital marketing resource hub designed specifically for small business owners in Katy, Houston, Sugar Land, and beyond who want professional results without the professional price tag.
Whether you're a local service provider needing more Google visibility, a purpose-driven entrepreneur building your first brand, or a consultant ready to scale your business online, this toolkit gives you everything you need to establish a legitimate digital presence—even if you've never built a website or run a social media ad before.
How to Use This Resource Library
👉 Start with your biggest need:
Foundation Level:
Start here if you're brand new (1-2 weeks to complete)
Growth Level:
Start here if you have the basics but need strategy (1-3 months)
Mastery Level:
Start here if you're ready for advanced tactics (3+ months)
Each section includes free tools you can use today and free courses to build your skills, all organized to take you from "I don't know where to start" to "I've got this handled."
PILLAR 1: BRANDING
Make Your Business Look Professional & Trustworthy
Why This Matters: Your brand is the first impression customers have of your business. A professional logo, cohesive colors, and branded graphics signal legitimacy and build trust—especially for local businesses competing with established companies.
Branding Tools: Get Your Visual Identity Started
Branding
October 8, 2025 at 7:36:18 PM
Name
Canva Free
What you'll get
Complete brand asset library (250K+ templates)
Skill Level
Foundation
Time Investment
1 hour
Branding
October 10, 2025 at 12:24:45 AM
Name
HubSpot Brand Kit Generator
What you'll get
Complete brand kit with colors, fonts & logo guidelines
Skill Level
Foundation
Time Investment
30 min
Branding
October 8, 2025 at 7:36:18 PM
Name
Shopify Logo Maker
What you'll get
Professional logo (truly free download, no watermark)
Skill Level
Foundation
Time Investment
30 min
Branding
October 9, 2025 at 9:37:41 PM
Name
Google Fonts
What you'll get
Free professional fonts for brand identity
Skill Level
Foundation
Time Investment
30 min
Branding
October 8, 2025 at 7:36:18 PM
Name
Coolors
What you'll get
Brand color palette (5-color scheme)
Skill Level
Foundation
Time Investment
15 min
Branding
October 9, 2025 at 9:37:41 PM
Name
PineTools
What you'll get
Color tools, image editing & branding utilities
Skill Level
Growth
Time Investment
Ongoing
Branding
October 8, 2025 at 7:36:18 PM
Name
Adobe Express Free
What you'll get
Professional design tools (100K+ templates)
Skill Level
Growth
Time Investment
Ongoing
Branding Courses: Learn Design Strategy
Branding
October 8, 2025 at 7:37:03 PM
Name
HubSpot Graphic Design Course
What you'll get
Design fundamentals + Free Certification
Skill Level
Growth
Time Investment
3-4 hours
PILLAR 2: WEBSITE + SEO
Get Found on Google & Convert Visitors to Customers
Why This Matters: 93% of local business searches start on Google. If you're not showing up when customers search for services like yours in Katy, Houston, or Sugar Land, you're invisible to potential clients. A website establishes credibility and captures leads 24/7.
Website + SEO Tools: Launch Your Website Fast
Website + SEO
October 8, 2025 at 7:36:18 PM
Name
Google Analytics 4
What you'll get
Website traffic tracking
Skill Level
Foundation
Time Investment
20 min
Website + SEO
October 8, 2025 at 7:36:18 PM
Name
Wix Free
What you'll get
Live professional website
Skill Level
Foundation
Time Investment
4-6 hours
Website + SEO
October 8, 2025 at 7:36:18 PM
Name
Google Business Profile
What you'll get
Local search visibility + review management
Skill Level
Foundation
Time Investment
30 min
Website + SEO
October 8, 2025 at 7:36:18 PM
Name
WordPress.com Free
What you'll get
Live professional website
Skill Level
Foundation
Time Investment
4-6 hours
Website + SEO
October 10, 2025 at 12:24:51 AM
Name
Google Sites
What you'll get
Free website builder (great for internal sites & portfolios)
Skill Level
Foundation
Time Investment
2-3 hours
Website + SEO
October 9, 2025 at 9:37:41 PM
Name
Pexels
What you'll get
Free high-quality stock photos & videos for your website
Skill Level
Foundation
Time Investment
Ongoing
Website + SEO
October 8, 2025 at 7:36:36 PM
Name
Ubersuggest
What you'll get
Keyword research (3 free searches/day)
Skill Level
Growth
Time Investment
Daily
Website + SEO
October 8, 2025 at 7:36:18 PM
Name
Google Search Console
What you'll get
Track rankings and fix SEO issues
Skill Level
Growth
Time Investment
Ongoing
Website + SEO
October 8, 2025 at 7:36:36 PM
Name
Yoast SEO Plugin
What you'll get
On-page SEO guidance (WordPress only)
Skill Level
Mastery
Time Investment
Ongoing
Website + SEO
October 8, 2025 at 7:36:36 PM
Name
Ahrefs Webmaster Tools
What you'll get
Professional site audits + backlink tracking
Skill Level
Mastery
Time Investment
Ongoing
Website + SEO Courses: Master Local SEO & Keyword Research
Website + SEO
October 10, 2025 at 12:24:34 AM
Name
Google: Fundamentals of Digital Marketing
What you'll get
Complete digital marketing fundamentals + Google Certification
Skill Level
Foundation
Time Investment
8-10 hours
Website + SEO
October 8, 2025 at 7:37:03 PM
Name
HubSpot SEO Certification
What you'll get
Keyword research, on-page SEO, link building
Skill Level
Growth
Time Investment
2-3 hours
PILLAR 3: SOCIAL MEDIA + ADS
Build Your Audience & Drive Sales Through Digital Marketing
Why This Matters: Social media isn't just about posting photos—it's where your customers discover businesses, read reviews, and make buying decisions. Paid ads let you target your exact ideal customer and get immediate visibility while organic SEO builds over time.
Social Media + Ads Tools: Establish Your Social Presence
Social Media + Ads
October 8, 2025 at 7:36:36 PM
Name
Meta Business Suite
What you'll get
Manage Facebook + Instagram from one place
Skill Level
Foundation
Time Investment
30 min
Social Media + Ads
October 8, 2025 at 7:36:36 PM
Name
Buffer Free
What you'll get
Schedule posts to 3 platforms (10 posts each)
Skill Level
Foundation
Time Investment
30 min
Social Media + Ads
October 8, 2025 at 7:36:36 PM
Name
TikTok Creative Center
What you'll get
Trending content + top ads research
Skill Level
Growth
Time Investment
Ongoing
Social Media + Ads
October 8, 2025 at 7:36:36 PM
Name
CapCut
What you'll get
Professional video editing (no watermark)
Skill Level
Growth
Time Investment
Ongoing
Social Media + Ads Courses: Learn Paid Advertising
Social Media + Ads
October 10, 2025 at 12:24:30 AM
Name
HubSpot Social Media Certification
What you'll get
Social media strategy + Content planning + Free Certification
Skill Level
Growth
Time Investment
4-5 hours
Social Media + Ads
October 10, 2025 at 12:24:39 AM
Name
Google Ads Certifications (Skillshop)
What you'll get
Google Ads certifications + Campaign management
Skill Level
Growth
Time Investment
6-8 hours
Social Media + Ads
October 8, 2025 at 7:37:03 PM
Name
Meta Blueprint
What you'll get
Facebook/Instagram marketing + Ads training
Skill Level
Growth
Time Investment
5-7 hours
PILLAR 4: GAINING AUTHORITY
Position Yourself as the Go-To Expert in Your Industry
Why This Matters: Customers buy from people they trust. Building authority through thought leadership, media features, and professional credentials helps you charge premium prices, attract better clients, and stand out in crowded markets.
Gaining Authority Tools: Build Your Professional Platform
Gaining Authority
October 8, 2025 at 7:36:48 PM
Name
Substack
What you'll get
Own your audience with email newsletter
Skill Level
Foundation
Time Investment
1 hour
Gaining Authority
October 8, 2025 at 7:36:36 PM
Name
What you'll get
Professional presence + publishing platform
Skill Level
Foundation
Time Investment
2 hours
Gaining Authority
October 8, 2025 at 7:36:48 PM
Name
HARO
What you'll get
Media coverage opportunities
Skill Level
Growth
Time Investment
30 min/day
Gaining Authority
October 8, 2025 at 7:36:48 PM
Name
Medium
What you'll get
Reach 45M+ readers ($5/month to earn)
Skill Level
Growth
Time Investment
Ongoing
Gaining Authority
October 8, 2025 at 7:36:48 PM
Name
Spotify for Creators
What you'll get
Free podcast hosting + distribution
Skill Level
Mastery
Time Investment
Weekly
Gaining Authority
October 8, 2025 at 7:36:48 PM
Name
Meetup
What you'll get
Host local events (10 events free)
Skill Level
Mastery
Time Investment
Monthly
Gaining Authority Courses: Develop Thought Leadership Content
Ready to Stop DIY-ing and Start Scaling?
Poppy's Library gave you the foundation. Now let Poppy Marketing accelerate your results. Also, for downloadable worksheets and guides to boost your digital success, visit our free Downloadable Resources.