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The Complete Small Business Marketing Checklist for Cypress & Katy TX Businesses (Q4 2025 Edition)

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Q4 2025 Reality Check - September 22

Days until Black Friday: 67 | Days until Christmas: 94

Critical Fact: 40% of small business annual revenue happens in Q4. Every day without a marketing plan costs Katy/Cypress businesses an average of $423 in lost opportunity.

Why This Checklist Matters for West Houston Businesses

If you're a small business owner in Katy, Cypress, Cinco Ranch, or Fairfield, you're competing with 12,847 other local businesses for the same customers. The difference between thriving and surviving? Systematic marketing execution.


October 2025 Marketing Tasks (Pre-Holiday Foundation)


Week 1 (Sept 30 - Oct 6): Digital Foundation

  • Update Google Business Profile for Q4 (FREE) - Add holiday hours, upload fresh photos, add holiday services/products. Time: 30 minutes, High Impact

  • Claim All Local Directory Listings (FREE) - Yelp, Bing Places, Apple Maps, Nextdoor. Time: 2 hours, High Impact

  • Set Up Facebook/Instagram Shopping (FREE) - Enable shopping tags, add product catalog. Time: 3 hours, High Impact for retail

  • Create Q4 Content Calendar - Plan 3 posts/week through December 31. Time: 4 hours, Cost: $0-12.99 (Canva Pro)


Week 2 (Oct 7-13): Email & Customer Database

  • Build/Clean Email List (FREE) - Export customer emails, remove bounces, segment by purchase history

  • Set Up Email Marketing Platform - Mailchimp free up to 500 contacts. Cost: $0-20/month

  • Create 5 Holiday Email Templates - Welcome, Black Friday teaser, Cyber Monday, last-minute gifts, thank you


November 2025: Black Friday & Holiday Launch


Launch Early Black Friday email campaigns, start Google Ads with 50% budget increase, post daily on social media, send Black Friday preview emails, launch Facebook/Instagram retargeting campaigns, and prepare Small Business Saturday partnerships with local Katy/Cypress businesses.


December 2025: Final Sprint & 2026 Setup


Focus on last-minute shopping campaigns with clear shipping deadlines, push gift cards as perfect last-minute gifts, create daily social media countdowns, request customer reviews from recent purchasers, send thank you campaigns to all customers, and prepare New Year promotions for January 1 launch.


Q4 Marketing Budget Calculator for Katy/Cypress Small Business

  • Under $100K revenue: Budget $2,000-3,000 for Q4, expect 3-4X ROI

  • $100K-250K revenue: Budget $3,000-7,500 for Q4, expect 4-5X ROI

  • $250K-500K revenue: Budget $7,500-15,000 for Q4, expect 4-6X ROI

  • $500K-1M revenue: Budget $15,000-30,000 for Q4, expect 5-7X ROI


Free Marketing Tools Every Katy/Cypress Business Should Use

  • Google Business Profile: #1 for local "near me" searches

  • Canva Free: 250,000+ templates for social media

  • Mailchimp Free: Email marketing up to 500 contacts

  • Facebook Business Suite: Manage FB/Instagram from one place

  • Google Analytics: Track website performance


Local Katy & Cypress Marketing Resources


Katy Area Chamber of Commerce (281-391-5289) offers networking events and directory listings. Cy-Fair Houston Chamber (281-373-1390) provides monthly luncheons and B2B referrals. Join local Facebook groups like "Katy Texas Community" (45,000+ members), "Cypress TX Happenings" (28,000+ members), and "Support Katy Small Business" (12,000+ members) for free marketing exposure.


10 Marketing Wins You Can Implement in Under 1 Hour Each


  1. Add Q4 Keywords to Google Business Profile (15 min)

  2. Create Facebook Event for Black Friday (20 min)

  3. Set Up Google Alerts for Your Business Name (5 min)

  4. Join 3 Local Facebook Groups (15 min)

  5. Create Email Signature with Holiday Offer (10 min)


Your Q4 Success Starts Now


Every day you wait costs your Katy/Cypress business an average of $423 in lost Q4 opportunity. Print this checklist, start with October Week 1 tasks, set aside 2 hours this week for marketing setup, and calculate your Q4 budget. If this feels overwhelming, Poppy Marketing & Consulting offers Q4 Campaign Management starting at $1,000/month. Call (941) 777-4933 for setup in 7 days or less.




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